The Google algorithm is like the Loch Ness Monster because nobody has ever seen it in its full glory. Nobody has ever understood it fully. The moment everyone knows how the algorithm works the internet would fall apart. We think we catch glimpses every so often and sort of know what Google looks for, and digital marketing experts have the fullest understanding of the algorithm. But nobody has a strategy that is 100% guaranteed to succeed.
This means that nobody is certain what will happen in 2024. But this doesn’t mean we can’t look at current trends and consider what websites will need to do to stay relevant this year.
The first strategy that you cannot ignore is high-quality content – amazing new content and refreshing old content. Who says you have to stick to one topic? Shake things up with a mix of blog posts, videos, infographics, and podcasts to keep your audience hooked. Plus, consistently churning out top-notch content boosts your website’s search engine ranking, showing Google you’re always in the know and dishing out valuable info. Time to get creative.
We also want to shine a spotlight on backlinks because they are incredible. Backlinks are like little internet road signs that lead users straight to your website. The more high-quality and relevant backlinks you’ve got, the more Google sees your website as the ultimate authority. But hey, don’t go down the dark path of getting bad links. That’s like playing with fire and Google will definitely rain down some serious penalties, leaving your website’s reputation in shambles. So, play it smart and build those backlinks the right way.
Backlinks might seem impossible to generate but it all comes back to your content. Ever heard that content is king? In addition, cozying up to other websites in your industry and forming relationships can score you some sweet backlinks. It’s all about that networking and collaboration game – valuable and oh-so-trendy. You might want to do everything you can to avoid having to talk with others, so a marketing professional can help you here. Partner with SEO and PPC marketing from King Kong, for example, and you won’t have to worry about a thing.
Everyone also has a mobile phone within reach at all times. So you won’t be surprised to hear that mobile optimization is important. These days, most internet traffic comes from our beloved mobile devices. So, having a responsive and user-friendly website is an absolute must. It’s like the secret ingredient to guarantee a positive user experience and keep visitors hooked for longer. Plus, Google totally digs mobile-friendly websites and gives them priority in search results. Time to optimize your website and conquer the digital realm.
The best thing you can do is keep up with the trends (or work with a professional that does!). Just like the ever-evolving Google algorithm, keeping up with the latest changes and updates that can impact your website’s ranking is crucial. Stay in the loop with industry news, and why not attend conferences or workshops to learn from the gurus themselves? Stay ahead of the game and watch your website soar. Good luck out there!
